Tag Archives: New Hotels Svetlogorsk

Svetlogorsk Promenade under contsruction

Svetlogorsk Promenade Perchance to Dream

Not there today, here tomorrow

Published: 30 July 2021 ~ Svetlogorsk Promenade Perchance to Dream

Before the Baltic seaside resort of Svetlogorsk was Svetlogorsk, I mean when it was Rauschen, the promenade, along which smart and well-dressed German ladies and gentlemen walked to be seen, to socialise and to partake of the fresh sea air, was of the slatted-wood variety and ran from where the Soviet sun dial stands today to the corner of the access road that twists and curves from the town above.

To the right of the sundial lay a stretch of beach, three-quarters of which was covered in rocks and boulders interspersed with brief ribbons of sand. I walked along there once looking conspicuous in my brown Oxford brogues, like a failed graduate from English spy school.

All that has gone now, including my brogues, replaced by a long, broad swathe of rolling concrete that has more than doubled the old prom’s size and distance and is now in the preliminary stage of hosting a dramatic series of dazzling hotels that will rise sublimely and also precipitously from the foot of the shore.

Svetlogorsk promenade takes shape

This new and inevitably controversial development all but obliterated what little bit of sand there was, although in the last 12 months or more the sand has reappeared, shipped judiciously in from somewhere to quell the rising tide of discontent at nature’s loss for profit’s gain.

The promenade itself is both a luxury and convenience. It is nicely finished in variegated styles and colours of block-paving, as well as granite slabs and traditional wooden slats, providing plenty of space for perambulation both on foot and on wheels.

The street furniture combines traditional with modern exotic: crescent-shaped backless and wrought-iron benches in more than sufficient numbers take care of the bum department and matching black waste bins, black pendant lampstands and bollards, also in black, borrow for their style and class from classic designs of the late 19th century and the earliest years of the 20th.

The extensive hording behind which the pile-driving and foundation laying is busily underway for the ambitious sea-view development is brightly printed with artist’s impressions of what the strip will look like when the heavy plant machinery goes, the noise has all died down, the dust has settled and the buildings are up.

Heavy plant machinery Svetlogorsk Promenade
Svetlogorsk promenade extension under construction, July 2021

The scenes foretold are predominantly night-time ones. They present an attractive window-lit oasis of seductive commercial modernity. In this light, with the surf-rolling sea out front and the steep, foliated, tree-topped banks out back, Svetlogorsk has never looked so sensual. It’s Frankie Vaughan’s moonlight and Chris de Burgh’s lady in red all wrapped up in a silky-smooth smooch under the stars, on top of your dreams.

Artists Impression of Sevtlogorsk Promenade Development
A computer-generated image of Svetlogorsk promenade

Down the road a bit in daylight, stands the already up and running replacement pedestrian lift. It’s a cut above the old one (more of that later), which could well have been an advert for corrugated tin had not sections of it in the fullness of time simply upped and blown away.

Svetlogorsk Promenade lift
The new lift on Svetlogorsk promenade, 2021

The new lift is no such beast. It is a solid-looking affair, with its own concourse and a clean, no-nonsense interior. At the side of it, rather less spectacular but none the less fun, stand a couple of 1950s’ retro American diner caravans dispensing food of the fast variety, together with teas, coffees and ices.

Diner Van, Baltic Coast, Russia
A ‘diner’ fast-food wagon next to the lift on Svetlogorsk’s promenade extension, July 2021

It was whilst I was sitting opposite these on one of the chairs and at one of the tables provided drinking my tea that I had the feeling that I had seen this lift before, or something quite like it, in the opening credits of Stingray. Touched by Gerry Anderson, I half expected to hear that dislocated voice booming across the decades, “Anything can happen in the next half hour!”

It did. I finished my tea.

On the slatted wood just in front of the thick metal railings which allow you to see the sea, there are a series of very nice, heavy wooden recliners, which my wife had me photograph as she reclined away for Facebook. You also get traditional seats of the park-bench type, thoughtfully encased in a metal-framed and polycarbonate curvature, so perchance it should rain you can stay where you are, keeping an eye on the sea just in case it might do something different.

Sea view from Svetlogorsk new promenade
Sea view from Svetlogorsk’s new promenade

We walked to the prom twice in one weekend to experience the thought-provoking contrast between the sea that never changes and the Svetlogorsk coastline that does and is.

On the first occasion we left the prom the hard way, climbing the steep and finally zig-zagging metal steps to emerge all hot and sweaty and gasping for breath, but still pretending that we could do it again all day, at the top of the road where the Hotel Rus once stood, and indeed, still does, albeit now in a closed and in a somewhat lonely capacity. If I had not been so close to keeling over after climbing the stairway to heaven, I could almost have shed a tear. The Hotel Rus closed! Who would Adam and Eve it! Another piece of my personal history gone!

Having learnt our lesson the hard way, on the second occasion of leaving the prom, we paid our 50 roubles and took the lift.

I’ll tell you about that later.

Svetlogorsk promenade hotel construction with recently completed lift, July 2021